The Business Research Company estimates the home-textile market will grow from $139.8 bn (2024) to $146.47 bn (2025), a 4.8 % lift. Behind the numbers: retailers are rewriting sourcing specs—Textile Exchange’s 2025 challenge pushes brands to derive 45 % of all polyester from recycled feedstock; 124 signatories are already on board. Mills are responding with blends of organic cotton, bamboo viscose and r-PET yarn. At January’s Heimtextil, Eastman’s Naia Renew fibre (60 % certified wood pulp / 40 % recycled waste) dominated bedding showcases.
Call out GRS-certified filling and OEKO-TEX Standard 100 inks on product pages—it’s the top filter in B2B buyer queries this season.
Bundle companion swatch books that explain end-of-life take-back schemes; hotels can use them to hit ESG audit points.
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